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Wednesday, July 25, 2018

Xiaomi sweeps the market with the new Mi A2

Por Jade

Xiaomi has made its first global presentation in Spain, clearly indicating the importance of the local market in its European expansion. It has done so to announce the new Xiaomi Mi A2 and Mi A2 Lite, two mid-range smartphones with performance much higher than its price indicates. The two models will be available in the European market this week from 249 and 179 euros respectively. The Mi A2 incorporates a better processor and a better set of cameras that justify the extra price. For its part, the Mi A2 Lite incorporates a battery of greater capacity but with a lower performance main processor, although more than enough for the day to day.

The mobile is designed to give the battle in the mid-range, where Apple is not, although it will have a tough competition with its Chinese colleagues of Huawei and Oppo, and Samsung's A range. The Mi A2 has everything a mobile can have for 249 euros (the cheapest version of 4GB of RAM and 32GB of storage): 5.99-inch screen with FullHD + resolution; dual rear camera with a main sensor of 12 megapixels and a secondary one of 20 megapixels (with blur effect) and video recording in 4K; camera for selfies of 20 megapixels; fingerprint sensor; a 3010mAh battery, fast charging system and a Snapdragon 660 processor.

Of similar design of the Mi 6X, the Mi A2 leaves the side frames and is stylized, without falling into the temptation of the notch, so fashionable, although yielding to the trend of the disappearance of the Jack of headphones, and opting for the obnoxious type C connector. The new Mi A2 comes in three models of 4GB or 6GB RAM combination and 32GB, 64GB and 128GB storage memory and in three colors (gold, blue and black). The price varies according to the models: 249 euros (4GB / 32GB); 279 euros (4GB / 64GB); 349 euros (6GB / 128GB).

Like its predecessor - the Mi A1 -, which has swept the markets where it has been launched as the Indian, the Mi A2 and its Lite version, they use the pure version of Android One, instead of the MIUI operating system of the company, that although uses Android as a base has a very important layer of personalization, and is reserved for the high-end mobile phones of the firm (my MIX 2, or Mi 8). The 20MP rear camera has a Sony IMX376 20MP sensor with Super Pixel technology, with a large aperture of 1.75, which results in clearer photos, even in low light conditions.

It is coupled with a 12MP camera that has large pixels of 1.25 μm (micrometers) and an aperture of 1.75 also, which allows Mi A2 to take pictures with blur effect (bokeh). Another feature is that users can manually select the rear camera of 20MP or 12MP, according to the ambient lighting. For example, by switching to the 20MP sensor when shooting in low light situations to take advantage of large 2.0μm pixels for brighter pictures. The front camera also has Super Pixel technology, to make clearer and brighter images in low light conditions, with portrait and beauty modes, to make selfies easier.

Xiaomi - which launched its first smartphone in 2011 - boasted in the presentation that it has achieved in a short time that two of its devices - the Redmi 5A and the Mi A1 - are among the ten most sold phones in the world. The director of the international division of the firm, Wang Xiang, said that they now occupy the fourth place in sales worldwide - behind Samsung, Apple and Huawei, and the third in Spain, thanks to their "commitment to the customer "and its commitment to moderate prices. It has also introduced the Xiaomi Mi A2 Lite, much like the Redmi 6 Pro, with lower benefits than its older brother, and lower price (179 euros for the 3GB version of RAM and 32GB of storage).

Justify this lower price with a slower processor and lower memory configuration, and lower camera performance. However, the battery has 25% more capacity, and has a headphone jack and slot for microSD. It works with the Qualcomm Snapdragon 625 processor, with up to 4 GB of RAM and up to 64 GB of internal storage. The screen is also smaller than that of his older brother, with 5.84 inches with FullHD + resolution, two rear cameras, the main one with a 12-megapixel sensor and the secondary one with a 5-megapixel sensor, and a 5-megapixel front camera.

Of course, the Mi A2 Lites has a superbattery of 4000 mAh, which allows 6 hours of games and 34 hours of music playback. Both phones will be available in Spain from August 10, through online and physical channels: Mi.com, My Store, Amazon, Carrefour, El Corte Ingles, AliExpress, MediaMarkt, PcComponentes.com, The Phone House and Worten.